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Copywriting is the act of crafting and writing text to communicate information, and promote, persuade, or sell a product or service. With most copywriting, clients assume ownership and all rights to the work once payment is made in full. Note how the above is different from the more familiar Copyrighting.
Copyrighting establishes an author's legal right to publish for a specified period of time. With a copyright, the author retains rights to the artistic work during the specific period.
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